Guardian Angel Homecare Pvt Ltd

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Strategies That Lead to Customer Engagement and Growth.

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Marketing Strategy
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Opportunity

Kerala has an aging population. The young are travelling out of the state or the country in search of employment and the elders are living alone. As the aged population goes up there is a demand for home care services that will provide trained personnel to take care of them. Guardian Angel is a pioneer in this area and there was need to create awareness about a professionally run organisation as against the services available from the unorganised sector.

Outcome

There was a steady growth in the numbers of customers as well as employees leading to the expansion to new geographical areas.

Background

Guardian Angel Homecare Pvt Ltd was established in Cochin in 2012 to answer the need for professional, trustworthy home care services in Kerala. The company had grown steadily never losing sight of its promise of quality and professionality. It had developed both the client base as well as the resources largely through referrals and without much marketing effort.

Objective

The Company realised that there needed to be a marketing push in order to increase the number of clients, enter new markets and face the challenge posed by competitors.

Action

We worked on exploring the essence of the brand, its promise and its personality. Developing from that a film was created for use as a TV commercial and for online. We then devised a strategy built on digital marketing, events and direct sales to generate greater enquiries and get more sign-ins.

Result

There has been a steady increase in the number of clients. The Company also opened its first branch office in the city of Thiruvalla.

We have seen a rise in awareness of the Guardian Angel Homecare brand and a corresponding increase in business since Evoke Ideation came on board. They have worked as part of the team and devised strategies after analysing the situation and understanding our requirements

Mr. Tom George Managing Director, Guardian Angel Homecare Pvt Ltd, Cochin

Strategies That Lead to Customer Engagement and Growth.

Marketing Strategy

Brand Strategy

Digital Marketing Strategy

Customer Experience Strategy