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Marketing Strategy

Any business, whether B2C or B2B, is faced with rapidly changing buying patterns and a fast changing market environment. There are far more choices and far more venues for customers to make their purchases. In such a scenario strategies and tactics that worked in the past do not deliver anymore.

This is where we come in. As practicing strategists who are handling the marketing for many different companies with different products and services in different locations we are up-to-date with the latest developments in the marketing space.

Marketing plan development starts with market assessment and positioning development activities. Our marketing plan includes marketing mix definition (4 Ps), branding, advertising and social media integration.

Evoke Ideation offers marketing plan consulting services, resulting in strategic, actionable plans to drive growth.

Marketing Plan Consultation Process

  • We begin with discussion with the client on what their marketing objectives, strategic initiatives and plans are
  • We try and understand which elements of the marketing mix — Product, Price, Promotion and Place — provide the greatest leverage in the competitive scenario
  • Based on the above we discuss and finalize whether the plan should aim for customer acquisition or retention.
  • We look into the allocation of marketing resources to understand if the allocation is creating efficiency.
  • We work on the optimal media strategy, plan and budget.
  • We discuss with the client on the budget and the expected results and arrive at an understanding on what results need to be achieved at the end of the exercise.

What are the benefits of hiring
a marketing consultant?

As marketing consultants we come with many years of experience in managing a wide range of products and services successfully in different parts of India and Abroad.

Employing a similarly experienced candidate as part of your team would mean that you would have to pay a high salary.

Employing an external consultant means that you incur a fraction of that cost to resolve specific issues on a case-by-case basis.

pradip@evokeideation.com

+91 86062 90790

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