Digital Marketing Strategy

You Know What You Want,

But You’re Not Sure How to Get There

We Ensure You Don’t Take the Wrong Turn Enroute to Success

Most businesses have some sort of digital presence. However, the vast majority of businesses in India (70%, according to one research study) do not have a clearly defined marketing strategy. This means that they are spending considerable money, time and resources on digital marketing without having a clear idea of what they want to achieve and how to get there. There is therefore no prioritization of tasks and no budget and resource allocation. There is also no tracking of results against expectations.

Why You Need to Start With Strategy

Uncover Market Opportunities and Increase Your Revenue

The World is changing rapidly and the digital world presents many challenges and opportunities to businesses that demand different web marketing strategies and solutions. A digital marketing strategy that has worked for a specific product or service and a specific audience may not be the best approach for another. Likewise, digital marketing strategies that yielded positive results a year ago may not generate the same results today.

Does your brand have a clear-cut digital marketing strategy? Does your digital marketing strategy take into account the demands of today’s customers, the challenges posed online by your competitors and the opportunities that today’s online world presents?

“Failing to plan is planning to fail.”

Jumping straight into execution without a well-structured internet marketing strategy is one of the biggest mistakes you could ever make in running your business.

Many marketers, for example, get right into search engine marketing (SEM) without a concrete marketing strategy plan. Without a digital marketing plan, your search engine optimization (SEO) and other digital marketing efforts will struggle to get off the ground, and you won’t see the return on investment (ROI) you are hoping for.

How we work

Evoke Ideation begins with 4 basic questions:

What is your current situation?

We work closely to understand your present situation and challenges. Besides that we conduct research and analysis to understand the market – the customer, the competition and the purchase process.

What is your business/marketing goal?

A good marketing strategy starts with a clearly defined objective. Goal setting allows you to measure success, gain a deeper understanding of the consequences of your decisions and reassess your priorities.
We help you determine your primary objectives to set your marketing efforts in the right direction.

What is your current digital marketing activity?

Have you had digital marketing efforts in the past but still not seen results? We can help you identify strategic marketing plans to ensure your efforts generate profitable outcomes.

What is your current digital marketing spend?

Does your business have a limited digital marketing budget? We help you set realistic goals and create an online marketing strategy that fits your financial capacity and marketing capabilities.

Let us assist you in building a robust digital marketing strategy framework for your brand. Get your digital marketing campaign moving with Evoke Ideation’s digital marketing strategy services.

Digital Marketing Services That Fit Your Business

At Evoke Ideation, we provide a unified digital marketing strategy plan that addresses your primary goal. These are some of the components that may be included in your online marketing strategy, depending on your marketing needs, budget and capacity:

Website Audit Services

Site audit is a critical part of SEO marketing strategies and other digital strategy services. Our digital strategy company performs an in-depth web audit to determine your business’s strengths, weaknesses, opportunities and threats (SWOT). This involves market gap analysis, website SEO analysis, site security audit, competitor website audit and penalty and recovery site audit. Our website audit experts also look into other aspects, including duplicate content, negative SEO practices and backlink profile. These website audit services are designed to identify issues and fixes that can significantly move the needle towards your desired business outcomes.

SEO Strategy

Our SEO team runs an extensive SEO site audit to determine the on-page and off-page SEO strategies you need to prioritize. We also measure and track your SEO and content strategy success. Using the SEO website audit results, our SEO experts formulate an SEO strategy that lays out how to increase your search volume, leads, traffic and conversions over time. Our SEO website audit and strategy experts leverage advanced SEO audit and keyword research tools to determine top-performing, brand-related keywords, categorize search phrases based on user intent and cut down your keyword list.

SEM Strategy

We develop SEM strategies that fit your digital marketing budget and improve your marketing effectiveness. We provide SEO audit service, perform keyword research analysis, audit SEO and PPC campaign metrics and evaluate your existing SEM strategy. These practices allow us to create an integrated PPC and SEO marketing strategy that increases your brand recognition, narrows your audience targeting and delivers measurable growth.

Social Media Strategy Services

Leverage the right platforms and position your brand in front of a broader audience with our business-to-business (B2B) and business-to-consumer (B2C) social media marketing business plan. We evaluate your existing social media marketing plan, perform competitor benchmarking, determine your buyer persona and identify social media channels relevant to your brand.

Reputation Management Strategy

Online reputation can make or break a brand. All customers, whether B2B or B2C, rely on online reviews to make their initial opinions on a brand or company. Online reputation management strategy can work with you and your internal teams to ensure that we get good reviews online. In the rare case of a negative review we help you resolve issues to endure that the brand’s reputation is intact.

In today’s digital world, many business leaders are still puzzled on how to optimize their online presence and which digital marketing strategy best suits their brand. At Evoke Ideation, we make it easier for you to measure which strategy works and refine your approach.

Contact us today to discuss your digital marketing strategy plan.