Keons Paints and Waterproofing Additives

An innovative paint brand was launched

Background:
Backed by scientific research Aquaphobic Technologies developed a range of paints and waterproofing additives, called Keons, that make wallsand floors 100% water proof. The Company wished to launch them in their home market of Kerala well before the monsoon when the paint market becomes dull.

Objective:
To create awareness about the brand and its unique properties and generate dealer enquiries without incurring high costs since budgets were limited.

Action:
A press conference was conducted which was attended by all media, print as well as TV. The brand and its properties were highlighted. The press conference got very good coverage and created good awareness about the brand. Ads were also released in the leading Malayalam home décor magazine.

Result:
Enquiries and responses from paint dealers were high. However, all marketing and sales activity had to be temporarily stopped because of the COVID-19 crisis. Activity is expected to restart in September 2020.

Mr. RAJEEV NAMBOODIRI
MANAGING DIRECTOR, KOVILAKKAM PROPERTIES PVT> LTD.

“We are very happy with the support we got from Pradip at Evoke Ideation. The press launch and the media coverage of our new paint brand, Keons, was a bigger success than we had expected. We look forward to working with Evoke Ideation in the coming future too.”