Keons Paints and Waterproofing Additives
An innovative paint brand was launched
Backed by scientific research Aquaphobic Technologies developed a range of paints and waterproofing additives, called Keons, that make wallsand floors 100% water proof. The Company wished to launch them in their home market of Kerala well before the monsoon when the paint market becomes dull.
To create awareness about the brand and its unique properties and generate dealer enquiries without incurring high costs since budgets were limited.
A press conference was conducted which was attended by all media, print as well as TV. The brand and its properties were highlighted. The press conference got very good coverage and created good awareness about the brand. Ads were also released in the leading Malayalam home décor magazine.
Enquiries and responses from paint dealers were high. However, all marketing and sales activity had to be temporarily stopped because of the COVID-19 crisis. Activity is expected to restart in September 2020.