Guardian Angel Homecare Pvt Ltd

A pioneering home care company in Kerala seeking growth and expansion

Background:
Guardian Angel Homecare Pvt Ltd was established in Cochin in 2012 to answer the need for professional, trustworthy home care services in Kerala. The company had grown steadily never losing sight of its promise of quality and professionality. It had developed both the client base as well as the resources largely through referrals and without much marketing effort.

Objective:
The Company realised that there needed to be a marketing push in order to increase the number of clients, enter new markets and face the challenge posed by competitors.

Action:
We worked on exploring the essence of the brand, its promise and its personality. Developing from that a film was created for use as a TV commercial and for online. We then devised a strategy built on digital marketing, events and direct sales to generate greater enquiries and get more sign-ins.

Result:
There has been a steady increase in the number of clients. The Company also opened its first branch office in the city of Thiruvalla.

MR. TOM GEORGE
MANAGING DIRECTOR, GUARDIAN ANGEL HOMECARE PVT LTD, COCHIN

“We have seen a rise in awareness of the Guardian Angel Homecare brand and a corresponding increase in business since Evoke Ideation came on board. They have worked as part of the team and devised strategies after analysing the situation and understanding our requirements”