Principal Marketing & Brand Strategist

Pradip brings a rich experience of over 25 years in the field of marketing. After having worked on marketing campaigns of leading brands with international advertising agencies such as Ogilvy & Mather and Saatchi & Saatchi, he moved to the client’s side where apart from marketing campaigns, he worked on product development and customer experience management.

Pradip strongly believes that ideas that succeed are based on customer insight and sound strategy. As a marketing strategist, he works closely with his clients, understanding their business and its requirements and working with them to ensure that strategies are effectively deployed. Pradip is a Member of the Chartered Institute of Marketing, UK and was on the International Advisory Council for the World Brand Congress 2013.