Higher Education Marketing in 2024

At a time when AI is growing by leaps and bounds, online education is gaining popularity and the younger generation is setting new demands, how do higher education institutions reach, attract and convert prospective students? Here are some of my suggestions: Build a compelling brand: Prospective candidates have a vast array of choices to consider […]

B2B Marketing in India – Why ABM Stands Out.

When I started my career, many years ago, I was a sales executive for a company dealing in imported scientific instruments. These included instruments from precision weighing scales to pollution monitoring equipment. Naturally my clients included high-end laboratories, such as those at Indian Institute of Science to government institutions like the Central Power Research Institute […]

When brands meet artists

“Fursat”, the 30 minute film by Vishal Bhardwaj isn’t the first time Apple has collaborated with film directors to showcase the camera quality on their iPhones. Since 2016 Apple has been collaborating with film directors to create films that highlight the cinematographic qualities of the cameras on its iPhones. Starting with Sean Baker’s “Tangerine” in […]

What Is Wrong With Customer Experience In The Indian Retail Industry?

There is no doubt that the growth of e-commerce has affected the traditional brick and mortar retail industry. Retailers in India haven’t begun closing down physical stores like JC Penney’s have done in the US but there is no denying that a big chunk of retail business has moved online. It is not just the […]

Branding For Small And Medium Businesses

Small and Medium Businesses (SMBs) form a major part of India’s industry as well as employ the largest number of the country’s workforce. Yet the contribution of SMBs to overall GDP remains small largely because SMBs have so far focused on serving local markets without aiming to expand markets and grow. With liberalisation of the […]

Kerala: Tourism After The Flood

Kerala has just witnessed the worst flood in a century. Large parts of the state have been devastated and some of its best known tourist destinations like Munnar, Wayanad and the Backwaters were affected. Tourism is a major revenue earning sector for Kerala, contributing over 12% of GDP. The main tourism season is from September […]

4 Reasons Why Your Marketing Strategy Needs To Include Social Media

The rise of social media has revolutionized the way the marketing industry now works. Not only does it give businesses a platform to meet their current and potential customers, it means that clients and customers now expect the ability to communicate with businesses in real-time. Social media makes it easy to improve brand awareness, build […]


Branding Kerala As A Destination For Natural Cure What do Madonna, Bernardo Bertolucci, Naomi Campbell, Atal Bihari Vajpayee, Demi Moore and Cherie Blair have in common? They have all visited Kerala for Ayurvedic treatments. Apart from being “God’s Own Country”, with its backwaters, dense green forests, verdant hills and tranquil beaches, Kerala is also well-known […]

Ways To Take Your Company To The Next Level

Many successful small business owners have at least one thing in common — the ability to see the big picture and envision what their success will look like tomorrow. There are many potential avenues for achieving growth, and each business needs to assess at its own business model and determine its own path. Not sure […]

Brand Engagement – Getting It Right

There are two types of engagements that brands and companies need to look into. The first is customer engagement, which every company needs to do to connect with its customers and to understand them better. The second is brand engagement which is the emotional or rational bond that a brand has with its consumers. These […]

7 Important Steps To Branding For An SME

In between production, service delivery, administration, and financial management, many small and medium businesses ignore or give little importance to a critical part of the business. Branding, Many business owners and directors think that branding is something only large companies need. As long as they have a name and logo they have covered everything in […]

Automobile Branding And Vehicle Grille Design

Consider any of the major automobile brands in the World. What is the one characteristic of the vehicle that first comes to mind? In most cases, it is the grille design. Whether it’s the “double kidney” grille of BMW, the 4 circles set in the middle of the grille for Audi or the three-pointed star […]

How Does 2021 Look For Retail Business?

2020 has been a difficult and quite unprecedented year for most in the retail business. Like almost everyone else I am glad to see the end of the year is finally here. We can look forward hopefully to a better year ahead. Notwithstanding the news of a new strain of virus, people are generally optimistic […]

A New Marketing Funnel For Luxury Retail Products

The marketing funnel has been around since 1898 and continues to be applied across different business sectors. The different stages of being aware of a brand, considering it as an alternative, deciding on buying from its range and finally purchasing have also applied to luxury retail in India such as jewellery or garments. Traditionally, in […]

How To Keep Ahead Of Customer Expectations Of The Future

No one expected business in general to change the way it did in 2020. Regardless of product, service or geography, all businesses were impacted by the pandemic. Customers’ needs changed greatly since the way they worked, studied, shopped or spent their leisure time all changed. As customers’ needs changed, their relationships with brands changed too. […]

Marketing In Difficult Times

Inflation is much in the news these days. Around the world as inputs costs go up, companies are revising the prices of their products upwards. That is true for FMCG goods companies as well. Higher prices combined with higher interest rates mean that consumers are buying less. They are buying only essential items and that […]