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No one expected business in general to change the way it did in 2020. Regardless of product, service or geography, all businesses were impacted by...

The marketing funnel has been around since 1898 and continues to be applied across different business sectors. The different stages of being aware of a...

2020 has been a difficult and quite unprecedented year for most in the retail business. Like almost everyone else I am glad to see the...

Consider any of the major automobile brands in the World. What is the one characteristic of the vehicle that first comes to mind? In most...

There is no denying the COVID-19 pandemic has created a crisis situation for most businesses. Long lockdowns in practically every country have seen economies come...

In between production, service delivery, administration, and financial management, many small and medium businesses ignore or give little importance to a critical part of the...

There are two types of engagements that brands and companies need to look into. The first is customer engagement, which every company needs to do...

Many successful small business owners have at least one thing in common — the ability to see the big picture and envision what their success...

Branding Kerala as a destination for Natural Cure What do Madonna, Bernardo Bertolucci, Naomi Campbell, Atal Bihari Vajpayee, Demi Moore and Cherie Blair have in...

The rise of social media has revolutionized the way the marketing industry now works. Not only does it give businesses a platform to meet their...

Kerala has just witnessed the worst flood in a century. Large parts of the state have been devastated and some of its best known tourist...

Small and Medium Businesses (SMBs) form a major part of India’s industry as well as employ the largest number of the country’s workforce. Yet the...

There is no doubt that the growth of e-commerce has affected the traditional brick and mortar retail industry. Retailers in India haven’t begun closing down...