Inflation is much in the news these days. Around the world as inputs costs go up, companies are revising the prices of their products...
Read More >No one expected business in general to change the way it did in 2020. Regardless of product, service or geography, all businesses were impacted by...
Read More >The marketing funnel has been around since 1898 and continues to be applied across different business sectors. The different stages of being aware of a...
Read More >2020 has been a difficult and quite unprecedented year for most in the retail business. Like almost everyone else I am glad to see the...
Read More >Consider any of the major automobile brands in the World. What is the one characteristic of the vehicle that first comes to mind? In most...
Read More >There is no denying the COVID-19 pandemic has created a crisis situation for most businesses. Long lockdowns in practically every country have seen economies come...
Read More >In between production, service delivery, administration, and financial management, many small and medium businesses ignore or give little importance to a critical part of the...
Read More >There are two types of engagements that brands and companies need to look into. The first is customer engagement, which every company needs to do...
Read More >Many successful small business owners have at least one thing in common — the ability to see the big picture and envision what their success...
Read More >Branding Kerala as a destination for Natural Cure What do Madonna, Bernardo Bertolucci, Naomi Campbell, Atal Bihari Vajpayee, Demi Moore and Cherie Blair have in...
Read More >The rise of social media has revolutionized the way the marketing industry now works. Not only does it give businesses a platform to meet their...
Read More >Kerala has just witnessed the worst flood in a century. Large parts of the state have been devastated and some of its best known tourist...
Read More >Small and Medium Businesses (SMBs) form a major part of India’s industry as well as employ the largest number of the country’s workforce. Yet the...
Read More >There is no doubt that the growth of e-commerce has affected the traditional brick and mortar retail industry. Retailers in India haven’t begun closing down...
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