Blog

Automobile branding and vehicle grille design

Consider any of the major automobile brands in the World. What is the one characteristic of the vehicle that first comes to mind? In most...

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How to make effective marketing plans during COVID-19

There is no denying the COVID-19 pandemic has created a crisis situation for most businesses. Long lockdowns in practically every country have seen economies come...

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7 Important Steps to Branding for an SME

In between production, service delivery, administration, and financial management, many small and medium businesses ignore or give little importance to a critical part of the...

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Brand Engagement – Getting it Right

There are two types of engagements that brands and companies need to look into. The first is customer engagement, which every company needs to do...

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Ways to Take Your Company to the Next Level

Many successful small business owners have at least one thing in common — the ability to see the big picture and envision what their success...

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GOD’S OWN HEALTH CENTRE

Branding Kerala as a destination for Natural Cure What do Madonna, Bernardo Bertolucci, Naomi Campbell, Atal Bihari Vajpayee, Demi Moore and Cherie Blair have in...

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4 Reasons Why Your Marketing Strategy Needs to Include Social Media

The rise of social media has revolutionized the way the marketing industry now works. Not only does it give businesses a platform to meet their...

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Kerala: Tourism after the flood

Kerala has just witnessed the worst flood in a century. Large parts of the state have been devastated and some of its best known tourist...

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Branding for Small and Medium Businesses

Small and Medium Businesses (SMBs) form a major part of India’s industry as well as employ the largest number of the country’s workforce. Yet the...

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What is wrong with customer experience in the Indian retail industry?

There is no doubt that the growth of e-commerce has affected the traditional brick and mortar retail industry. Retailers in India haven’t begun closing down...

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