Blog

7 Important Steps to Branding for an SME

In between production, service delivery, administration, and financial management, many small and medium businesses ignore or give little importance to a critical part of the...

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Brand Engagement – Getting it Right

There are two types of engagements that brands and companies need to look into. The first is customer engagement, which every company needs to do...

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Ways to Take Your Company to the Next Level

Many successful small business owners have at least one thing in common — the ability to see the big picture and envision what their success...

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GOD’S OWN HEALTH CENTRE

Branding Kerala as a destination for Natural Cure What do Madonna, Bernardo Bertolucci, Naomi Campbell, Atal Bihari Vajpayee, Demi Moore and Cherie Blair have in...

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4 Reasons Why Your Marketing Strategy Needs to Include Social Media

The rise of social media has revolutionized the way the marketing industry now works. Not only does it give businesses a platform to meet their...

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Kerala: Tourism after the flood

Kerala has just witnessed the worst flood in a century. Large parts of the state have been devastated and some of its best known tourist...

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Branding for Small and Medium Businesses

Small and Medium Businesses (SMBs) form a major part of India’s industry as well as employ the largest number of the country’s workforce. Yet the...

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What is wrong with customer experience in the Indian retail industry?

There is no doubt that the growth of e-commerce has affected the traditional brick and mortar retail industry. Retailers in India haven’t begun closing down...

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